Released on = January 25, 2007, 10:19 am

Press Release Author = Flatland The Film

Industry = Entertainment

Press Release Summary = With Hollywood occupied by Sundance fever, maverick
filmmaker Ladd Ehlinger Jr. launches an invasion from another dimension with his
animated feature film \"Flatland.\"

Press Release Body = 25 January 2007

For Immediate Release
Media Contact: Ladd P. Ehlinger Jr.
256.759.3286

Hollywood Invaded by Another Dimension

Huntsville, AL - With Hollywood occupied by Sundance fever, maverick filmmaker Ladd
Ehlinger Jr. launches an invasion from another dimension with his animated feature
film \"Flatland.\"

\"I used technology to do an entire 3D animated film - without being Pixar,\" said
Ladd, \"and without the trappings of Big or even Little Hollywood.\"

Project selection was key. \"Little Hollywood - the indie filmmakers - spin their
wheels hunting for investors, big name actors. Hey, I\'d love all that too. But I\'m
an animator and director, not an investment broker. I had to spend my time on a cool
but realistic project.\"

\"Flatland,\" based on the 18th century scifi novel by Edwin Abbott, is a bizarre tale
of a flat world that\'s invaded by creatures from other dimensions. \"There are no
people in it.\" explains Ladd. \"No cute animals. Just squares and spheres, with a
special guest appearance by a trapezoid.\"

Ladd\'s approach to the release of \"Flatland\" is turning out to be equally
unconventional.

\"Usually you go to festivals. Sundance. Slamdance. You fight for attention for a
year or two. Maybe a distributor buys your film. Maybe not.\" Ladd skipped it all. \"I
can sell and promote online myself. Might as well sell it personally. It\'s a
personal film.\"

So personal, in fact, that each DVD is numbered and signed, with a special email for
public comments and critiques. \"I\'m even tweaking 'Flatland\' as I sell it,\" said
Ladd. \"I hope to get audience input directly, get them involved in my process.\"

Would Ladd consider going Big or Little Hollywood if either called? \"You bet,\" he
says. \"I\'d sell \"Flatland\" to a distributor or do a film for a studio in a
heartbeat.\"

In fact, despite his maverick approach, Ladd wants Hollywood as it is to thrive,
even though he isn\'t optimistic. \"I\'m just a guy making a cult movie. But when
George Lucas announces in Variety that his company\'s abandoning the feature film
market because it\'s too expensive and too risky, I take it seriously.\"

\"I\'m no paleontologist, but I think we\'re in that pre-historical period right after
the meteor hit. The huge expensive movies are starting to die off like the
dinosaurs. The meteor is the Internet, cable, DVDs, and everything else - seems to
me it\'s just too much of a fractured and cluttered media market.\"

\"I hope I\'m wrong,\" he says. \"After all, who doesn\'t love a spectacular T-Rex? But I
think we\'re entering a new age of the smaller but smarter mammalian filmmaker.\"

\"Flatland\", a feature-length 3D-animated movie, is now available in limited DVD
release at http://www.flatlandthefilm.com

Web Site = http://www.flatlandthefilm.com

Contact Details = Flatland Productions, Inc.
Ladd Ehlinger Jr
256-759-3286
info@flatlandthefilm.com